ALLO(HA) !

Our stylists and production team have once again outdone themselves by creating a beautiful and playful Sun & Surf Summer 2024 collection for us all to enjoy. Read on to learn all about it !

INSPIRATIONAL WAVE

Inspiration was found all around... The element of water was used because of its creative nature. Playing with various production techniques brought depth. Using unique fabrics added comfort...

THE SUMMER OF '24

In addition to that, playful embroidery and traditional dyeing techniques, old school patches, tropical sunny & surfy artwork and catchy one-liners made this great collection. A collection filled with novelties and signature pieces.

Dazzling all-over prints & cool animal artwork, a wide variety of fabrics and styles and lots of funny little details colour the collection. And that of course deserved a photoshoot location that embodies all of that ! 

ENTER: SURFERS PARADISE !

We're always on the lookout for atmospheric spaces to showcase our new collection, as they embody the values of creativity, originality and authenticity that we value in our design process. So we shot at this nostalgic surf shack 'Surfers Paradise' at Knokke beach and watched our kids hang out in all comfort and style. Surf's up !