IT’S ALL IN THE DETAILS

Gaspard, our CEO, grew up in a unique house, a genuine architectural gem. A solid warm base full of natural elements like concrete stairs and wooden floors. Decorated with unique designer pieces as good as flea market finds or globetrotting treasures. Every piece tells a story, every corner has a soulful welcoming atmosphere, every room breathes out authentic craftmanship and is an inspiration to create beauty.

That is something we like to bring to our collection as well. Every piece is unique, has been discussed, felt, worn, washed and tested. Our stylists spend hours choosing the right colour, the perfect button, the softest fabric composition, the most comfortable fit. Each piece adds to the story of authenticity and purity, each piece is an effort at creating a union between comfort and beauty.

The smell of fresh flowers or home-made jam, the warmth of burning candles and the crackle of the open fire, the mewing of the cat and the closeness of nature. These are the things Gaspard remembers the most. This is the atmosphere we like to create in our windows and store decorations as well. That sense of nostalgic recognition, that homely feeling where all kids can feel safe to explore their own style and create their favourite look for future memory makings.

The comfort of his mother's favourite leather cushion by the window, the softness of the carpets around the house, the smoothness of the stone in the bathroom, the materials of the artwork, the many scrapbooks lying around the house. This tactile element became a very important influence for all future AO76 collections, as it is for this autumn/winter collection. 

Our stylists are always on the lookout for comfortable, soft fabrics and good quality producers. So that clothes can be worn again and again and memories can be made for a long time. Once grown out of it, our clothes can be given as gifts or sold second hand or kept for future generations. Enjoy this new autumn/winter collection 2024 !